Style

On Styles in Product Design: An analysis of US design patents

We show how one can identify styles (categories of product design that are perceived to be similar) using design patents. Using this data set we show that (i) style turbulence (unpredictable changes in style) is increasing over time, and (ii) technological turbulence (unpredictable changes in technology) have a U-shaped relationship to style turbulence. I use this data platform to study other questions (see e.g., "Anchored Differentiation").